Twitter For Business
Twitter is a social networking and microblogging platform that allows you to post short but interesting messages within 140 characters. It is also about discovering people online and staying connected with people.
How to set up your account on Twitter
To start up with Twitter, you first need to sign up for an account. In this section of the course you will learn how to sign up for your Twitter account. The entire process will be explained. We will be providing tips for picking a proper username in case you find it confusing. In short, you will be taken through the entire process and guided at each step.
Main features of this social media platform
Twitter is a microblogging platform with many interesting features, but not many users are aware of all the features. For instance Twitter has many useful communication tools for everything from sharing breaking news to emergency dispatches to making business conversations. You can get started with advertising on Twitter and learn more about promoted trends, promoted tweets and promoted accounts. Also, learn about searches, analytics and more. This course will help you learn about the various features of this microblogging site.
Using Twitter for business purposes
If you are planning to use Twitter for business purposes, make sure you choose an account name and images, which are consistent with your brand. Your Twitter profile conveys very important information about your business to your followers and must therefore be as complete as possible. You must provide your location as that will tell people where they can find you. Consider a special Twitter landing page on your website.
You must also provide a good bio to bring your profile to life. Twitter is a great tool for increasing your business network. You can start by following your customers, business partners, suppliers and clients. Create tweets with a compelling headline-style message to increase brand awareness. In this course learn how you can use your Twitter account to promote your business using all the methods above.
Creating inbound marketing content on Twitter
Creating tweets within 140 characters is often a challenge on Twitter. The idea is to convey your message in just a few words. An interesting tweet requires a compelling headline. It is also important to include links and hashtags in your tweets. In this section of the course you will learn how to create compelling tweets within 140 characters.
Getting to know about the top 10 Twitter apps of 2015
The Twitter experience is nicely crafted for the Android. You can use it for tweeting, retweeting, following someone, sharing photos, perfecting your photos with filters, auto-enhance and cropping tools and many more. Learn to use the Twitter app, acquaint yourself with its various features in this section of the course.
Engaging your target audience on Twitter
The aim is to increase more and more followers on Twitter. But it is also important to know the right customers. You must focus on your target group first. Remember, your marketing efforts will not go in vain if your plan revolves around the target market. If you can get a high number of followers from your group, you can improve your overall status online. In this course learn to fix a goal and determine your target group. When you know your target group, you can easily reel in the right audience by providing informative content and regular updates.
Twitter, microblogging and the law: A handbook for Business
Twitter gives you many options like follow and unfollow users, block users and restrict privacy settings. Although there are no hard-and-fast rules, some activities are considered unethical on Twitter. For instance consistently using your Twitter stream for self-promotion, not humanizing your profile, streaming only your blog’s RSS feed on Twitter etc. In this section of the course we will teach you how to use Twitter following the code of ethics.