Facebook is a very popular social networking that enables its registered users to sign in, create profiles, send messages, upload videos and photos, promote business and remain socially active by keeping in touch with people around the globe. It is a free website, allowing users to create profiles free of cost. Facebook is available in 37 different languages and includes many useful, interactive features.
How to set up an account on Facebook
Getting started on Facebook requires a user to sign up for a Facebook account. Only after creating an account, will the user be able to use the various features of this social networking website. We will teach you how to set up an account on Facebook guiding you at every step whenever you face any problem.
Main features of this social media platform
Since its inception in 2004, Facebook has evolved a lot. Many new features have been incorporated and the present-day Facebook is quite different from the time it was first introduced. The most recent feature introduced by Facebook is the hashtag after its enormous popularity on Twitter. Graph Search is another new feature, recently introduced in July 2013. It helps users to get connected with the right people based on their skills, profession, likes and places. Writing comments and messaging are the other important features on Facebook. Several forms of digital communication are allowed through Facebook’s messaging platform. There are various features that allow you to schedule posts, edit posts, promote individual wall posts, sponsor search ads, share photos and videos, rearrange apps and measure your Facebook activity. We will help you learn about these various features, so that you can enhance your visibility on Facebook.
How the Facebook mobile app works
The new Facebook mobile app has all the essential features of the website on a convenient small screen. Your profile, friend list, messages, places, news feed and many more can be accessed from this mobile app. Users can check their notifications and can also find out who has tagged them in posts or photos. The mobile app also has privacy control features. In this course, learn the tactics of using these user-friendly features of the Facebook mobile app.
Use of cross-platform tools
We will teach you how to work on cross-platform tools while using Facebook. There is App Links which enables app-to-app deep linking and is intended to work across different platforms like Google, Apple and Windows operating systems.
How to use Facebook to promote your business
In this course learn different ways to use Facebook for promoting your business. We will teach you how to create a separate business page on Facebook to enhance your online visibility. This page will be an extension of your business. It will be an easy way to share the latest updates about your business and stay connected with your customers and clients. To promote your business it is important to share this page, invite your business contacts and upload different posts. Learn how to be responsive when people comment on your posts, how to be consistent and how to create ads to promote your business.
Building your presence with Facebook pages
We will show you to set up your strategy for building your online presence. You will learn the ways to identify your target audience, know your goals, develop your posting plan, how be conversational and authentic to reach out to a larger demographic and how to partner with other organizations to create co-promotions and encourage viral sharing.
Facebook and the law: A handbook for Business
Following a code of ethics while using Facebook: Being an active social media participant, it is your responsibility to be ethical, honest and respectful toward other fellow members of the social media platform. In this course you will learn how to be a responsible social media participant. It is your right to voice your opinion, but users must know not to be excessively critical or post harmful or libidinous content that may hurt others’ sentiments. You will be accountable for all your activities. We will teach you to establish your online presence without violating the code of ethics
Twitter For Business
Twitter is a social networking and microblogging platform that allows you to post short but interesting messages within 140 characters. It is also about discovering people online and staying connected with people.
How to set up your account on Twitter
To start up with Twitter, you first need to sign up for an account. In this section of the course you will learn how to sign up for your Twitter account. The entire process will be explained. We will be providing tips for picking a proper username in case you find it confusing. In short, you will be taken through the entire process and guided at each step.
Main features of this social media platform
Twitter is a microblogging platform with many interesting features, but not many users are aware of all the features. For instance Twitter has many useful communication tools for everything from sharing breaking news to emergency dispatches to making business conversations. You can get started with advertising on Twitter and learn more about promoted trends, promoted tweets and promoted accounts. Also, learn about searches, analytics and more. This course will help you learn about the various features of this microblogging site.
Using Twitter for business purposes
If you are planning to use Twitter for business purposes, make sure you choose an account name and images, which are consistent with your brand. Your Twitter profile conveys very important information about your business to your followers and must therefore be as complete as possible. You must provide your location as that will tell people where they can find you. Consider a special Twitter landing page on your website.
You must also provide a good bio to bring your profile to life. Twitter is a great tool for increasing your business network. You can start by following your customers, business partners, suppliers and clients. Create tweets with a compelling headline-style message to increase brand awareness. In this course learn how you can use your Twitter account to promote your business using all the methods above.
Creating inbound marketing content on Twitter
Creating tweets within 140 characters is often a challenge on Twitter. The idea is to convey your message in just a few words. An interesting tweet requires a compelling headline. It is also important to include links and hashtags in your tweets. In this section of the course you will learn how to create compelling tweets within 140 characters.
Getting to know about the top 10 Twitter apps of 2015
The Twitter experience is nicely crafted for the Android. You can use it for tweeting, retweeting, following someone, sharing photos, perfecting your photos with filters, auto-enhance and cropping tools and many more. Learn to use the Twitter app, acquaint yourself with its various features in this section of the course.
Engaging your target audience on Twitter
The aim is to increase more and more followers on Twitter. But it is also important to know the right customers. You must focus on your target group first. Remember, your marketing efforts will not go in vain if your plan revolves around the target market. If you can get a high number of followers from your group, you can improve your overall status online. In this course learn to fix a goal and determine your target group. When you know your target group, you can easily reel in the right audience by providing informative content and regular updates.
Twitter, microblogging and the law: A handbook for Business
Twitter gives you many options like follow and unfollow users, block users and restrict privacy settings. Although there are no hard-and-fast rules, some activities are considered unethical on Twitter. For instance consistently using your Twitter stream for self-promotion, not humanizing your profile, streaming only your blog’s RSS feed on Twitter etc. In this section of the course we will teach you how to use Twitter following the code of ethics.
Instagram is an online photo sharing, video sharing and social networking application that enables users to take videos and pictures, apply digital filters to them and share them on other social networking sites like Twitter, Facebook, Flickr and Tumblr.
Setting up your account on Instagram
To get started on Instagram you first need to sign up for an Instagram account. In this course, we teach you how to sign up for an Instagram account, create a proper biography and link your Instagram account to your website and other social networking sites to increase traffic. You’ll also learn to use and search tags to connect to your target audience.
How to use Instagram
Instagram is a popular social networking application that allows users to upload, edit and create captions for their photos. On Instagram, you can follow friends and import contacts from Facebook and Twitter accounts. Users can view their news and updates. Check the comments and likes and also comment on others’ photos. Instagram offers minimal photo editing abilities like you can rotate your photo, add a frame to it, apply filters, create blurring effect or brighten the photo by selecting corresponding features. You can also enter a brief description on your photo. Instagram has umpteen features. In this section of the course, we will take you through features of Instagram and train you to use these features properly.
Using Instagram for business purposes
We will show you how to use Instagram to give your business extra visibility and engage properly with the Instagram community. Instagram is a popular social platform for sharing photos so its importance for promoting your brand, cannot be ignored. You can showcase the new collection of your products on Instagram, i.e. upload photos of those products. Next, you can connect your Instagram account to your Facebook account to boost your marketing efforts. You can also run Instagram photo contests consistently to boost your business.
Reaching your target market through Instagram
We will help you find your niche on Instagram by helping you develop accounts that are specifically for one type of customer. Owners of multiple businesses can benefit from these accounts as these may lead to higher interest and interaction of the accounts.
Using Instagram to boost SEO rating
In this section of the course you will learn how to use your Instagram account effectively to boost your SEO rating. Instagram is a photo/video sharing platform. Businesses can take advantage of Instagram to boost their SEO rating and draw in more traffic to their website. Firstly, what most people do is to flood their feed with multiple pictures all at once. This may often annoy the followers. Instead, select a few photos. Of course, it requires a lot of editing to draw those likes that Google requires for SEO rating. Learn the tips and techniques in this course.
Instagram and the law: A handbook for Business
Users must avoid posting explicit photos or avoid writing comments that may hurt the sentiments of others. Even if you are criticizing someone, make sure your criticism is backed up with solid evidence. Also, avoid giving malicious or misleading captions that make threaten your reputation or the reputation of your organization. While posting photos, make sure the pictures do not have third party logos or trademarks that may lead to dangerous consequences. We will show you how to remain ethical while using a photo sharing platform.
Pinterest For Business
Pinterest is a virtual bulletin board where users can find and curate images and videos. Unlike other image sharing websites, the main emphasis on Pinterest is to discover and curate other people’s content.
How to set up an account on Pinterest
Pinterest is a popular social network for sharing and organizing images. Users can sign up for Pinterest by using their Facebook information, Twitter information or by providing their email address and creating a new Pinterest account. When you sign up for Pinterest, you need to have a unique user name. Companies that want to use Pinterest for promoting businesses have the option to sign up for special, free business accounts that confer few advantages, such as use of widgets and buttons. In this section of the course we will take you through the various processes of opening an account on Pinterest.
Using Pinterest for business purposes
There is a massive opportunity for using Pinterest for business purposes. Firstly the companies should make their websites Pin-friendly. It is also very important to learn to organize the content on Pinterest. When you’re using Pinterest for business purposes learn to brand your pins by including company logos on the photos, create themed boards, designate boards to represent your business, follow other businesses, invite others to a Group Board, etc. We will teach you how to use Pinterest for promoting your business.
Using Pinterest for content marketing
Pinterest can be a useful tool for enhancing content and providing direction for your content marketing strategy. Pinterest is one of the fastest growing social media, so learn how it can be beneficial for content marketing. In this course learn to optimize your content by using popular Pinterest Pins for inspiration, use Pinterest Analytics to track what people like and are repinning, use Pinterest as a bookmark for popular stories, create blog content based on infographics found on Pinterest and learn how to use keywords properly to help optimize your pins.
Optimizing Pinterest for SEO
In this course learn how to choose an optimized company username, how to optimize the “About” section for SEO purposes, how to include links back to your websites, use pins’ descriptions appropriately and incorporate hashtags for SEO purposes. We will also teach you how to speak your customers’ language, write descriptive file names for the images and “Pinjack” relevant search terms and images for optimizing your Pinterest account.
Targeting the right audience
In order to increase your follower base it is very important to target the right audience group. Conduct a research on your target market to know the type of content to post that may be of interest to your potential customers. You also need to add “Pin It” button on your website so that users know that you’re active on Pinterest. Also, make sure that you do not end up using Pinterest only for self-promotion. Post content that will attract the interest of your target group. In this course learn to identify your audience group and increase your customer base.
Pinterest and the law: A handbook for Business
Any user should follow a certain code of conduct while using any social media site. Users must know not to post any copyrighted material, not to indulge in an act of plagiarism, not to post personal information (name, address, phone number and email address) of other users, not to post vulgar or obscene images, not to make statements that are hateful or racially offensive or which hurt others’ religious sentiments. In this course you will learn about the code of ethics for using Pinterest.