Pinterest For Business
Pinterest is a virtual bulletin board where users can find and curate images and videos. Unlike other image sharing websites, the main emphasis on Pinterest is to discover and curate other people’s content.
How to set up an account on Pinterest
Pinterest is a popular social network for sharing and organizing images. Users can sign up for Pinterest by using their Facebook information, Twitter information or by providing their email address and creating a new Pinterest account. When you sign up for Pinterest, you need to have a unique user name. Companies that want to use Pinterest for promoting businesses have the option to sign up for special, free business accounts that confer few advantages, such as use of widgets and buttons. In this section of the course we will take you through the various processes of opening an account on Pinterest.
Using Pinterest for business purposes
There is a massive opportunity for using Pinterest for business purposes. Firstly the companies should make their websites Pin-friendly. It is also very important to learn to organize the content on Pinterest. When you’re using Pinterest for business purposes learn to brand your pins by including company logos on the photos, create themed boards, designate boards to represent your business, follow other businesses, invite others to a Group Board, etc. We will teach you how to use Pinterest for promoting your business.
Using Pinterest for content marketing
Pinterest can be a useful tool for enhancing content and providing direction for your content marketing strategy. Pinterest is one of the fastest growing social media, so learn how it can be beneficial for content marketing. In this course learn to optimize your content by using popular Pinterest Pins for inspiration, use Pinterest Analytics to track what people like and are repinning, use Pinterest as a bookmark for popular stories, create blog content based on infographics found on Pinterest and learn how to use keywords properly to help optimize your pins.
Optimizing Pinterest for SEO
In this course learn how to choose an optimized company username, how to optimize the “About” section for SEO purposes, how to include links back to your websites, use pins’ descriptions appropriately and incorporate hashtags for SEO purposes. We will also teach you how to speak your customers’ language, write descriptive file names for the images and “Pinjack” relevant search terms and images for optimizing your Pinterest account.
Targeting the right audience
In order to increase your follower base it is very important to target the right audience group. Conduct a research on your target market to know the type of content to post that may be of interest to your potential customers. You also need to add “Pin It” button on your website so that users know that you’re active on Pinterest. Also, make sure that you do not end up using Pinterest only for self-promotion. Post content that will attract the interest of your target group. In this course learn to identify your audience group and increase your customer base.
Pinterest and the law: A handbook for Business
Any user should follow a certain code of conduct while using any social media site. Users must know not to post any copyrighted material, not to indulge in an act of plagiarism, not to post personal information (name, address, phone number and email address) of other users, not to post vulgar or obscene images, not to make statements that are hateful or racially offensive or which hurt others’ religious sentiments. In this course you will learn about the code of ethics for using Pinterest.