Instagram is an online photo sharing, video sharing and social networking application that enables users to take videos and pictures, apply digital filters to them and share them on other social networking sites like Twitter, Facebook, Flickr and Tumblr.
Setting up your account on Instagram
To get started on Instagram you first need to sign up for an Instagram account. In this course, we teach you how to sign up for an Instagram account, create a proper biography and link your Instagram account to your website and other social networking sites to increase traffic. You’ll also learn to use and search tags to connect to your target audience.
How to use Instagram
Instagram is a popular social networking application that allows users to upload, edit and create captions for their photos. On Instagram, you can follow friends and import contacts from Facebook and Twitter accounts. Users can view their news and updates. Check the comments and likes and also comment on others’ photos. Instagram offers minimal photo editing abilities like you can rotate your photo, add a frame to it, apply filters, create blurring effect or brighten the photo by selecting corresponding features. You can also enter a brief description on your photo. Instagram has umpteen features. In this section of the course, we will take you through features of Instagram and train you to use these features properly.
Using Instagram for business purposes
We will show you how to use Instagram to give your business extra visibility and engage properly with the Instagram community. Instagram is a popular social platform for sharing photos so its importance for promoting your brand, cannot be ignored. You can showcase the new collection of your products on Instagram, i.e. upload photos of those products. Next, you can connect your Instagram account to your Facebook account to boost your marketing efforts. You can also run Instagram photo contests consistently to boost your business.
Reaching your target market through Instagram
We will help you find your niche on Instagram by helping you develop accounts that are specifically for one type of customer. Owners of multiple businesses can benefit from these accounts as these may lead to higher interest and interaction of the accounts.
Using Instagram to boost SEO rating
In this section of the course you will learn how to use your Instagram account effectively to boost your SEO rating. Instagram is a photo/video sharing platform. Businesses can take advantage of Instagram to boost their SEO rating and draw in more traffic to their website. Firstly, what most people do is to flood their feed with multiple pictures all at once. This may often annoy the followers. Instead, select a few photos. Of course, it requires a lot of editing to draw those likes that Google requires for SEO rating. Learn the tips and techniques in this course.
Instagram and the law: A handbook for Business
Users must avoid posting explicit photos or avoid writing comments that may hurt the sentiments of others. Even if you are criticizing someone, make sure your criticism is backed up with solid evidence. Also, avoid giving malicious or misleading captions that make threaten your reputation or the reputation of your organization. While posting photos, make sure the pictures do not have third party logos or trademarks that may lead to dangerous consequences. We will show you how to remain ethical while using a photo sharing platform.