Facebook is a very popular social networking that enables its registered users to sign in, create profiles, send messages, upload videos and photos, promote business and remain socially active by keeping in touch with people around the globe. It is a free website, allowing users to create profiles free of cost. Facebook is available in 37 different languages and includes many useful, interactive features.
How to set up an account on Facebook
Getting started on Facebook requires a user to sign up for a Facebook account. Only after creating an account, will the user be able to use the various features of this social networking website. We will teach you how to set up an account on Facebook guiding you at every step whenever you face any problem.
Main features of this social media platform
Since its inception in 2004, Facebook has evolved a lot. Many new features have been incorporated and the present-day Facebook is quite different from the time it was first introduced. The most recent feature introduced by Facebook is the hashtag after its enormous popularity on Twitter. Graph Search is another new feature, recently introduced in July 2013. It helps users to get connected with the right people based on their skills, profession, likes and places. Writing comments and messaging are the other important features on Facebook. Several forms of digital communication are allowed through Facebook’s messaging platform. There are various features that allow you to schedule posts, edit posts, promote individual wall posts, sponsor search ads, share photos and videos, rearrange apps and measure your Facebook activity. We will help you learn about these various features, so that you can enhance your visibility on Facebook.
How the Facebook mobile app works
The new Facebook mobile app has all the essential features of the website on a convenient small screen. Your profile, friend list, messages, places, news feed and many more can be accessed from this mobile app. Users can check their notifications and can also find out who has tagged them in posts or photos. The mobile app also has privacy control features. In this course, learn the tactics of using these user-friendly features of the Facebook mobile app.
Use of cross-platform tools
We will teach you how to work on cross-platform tools while using Facebook. There is App Links which enables app-to-app deep linking and is intended to work across different platforms like Google, Apple and Windows operating systems.
How to use Facebook to promote your business
In this course learn different ways to use Facebook for promoting your business. We will teach you how to create a separate business page on Facebook to enhance your online visibility. This page will be an extension of your business. It will be an easy way to share the latest updates about your business and stay connected with your customers and clients. To promote your business it is important to share this page, invite your business contacts and upload different posts. Learn how to be responsive when people comment on your posts, how to be consistent and how to create ads to promote your business.
Building your presence with Facebook pages
We will show you to set up your strategy for building your online presence. You will learn the ways to identify your target audience, know your goals, develop your posting plan, how be conversational and authentic to reach out to a larger demographic and how to partner with other organizations to create co-promotions and encourage viral sharing.
Facebook and the law: A handbook for Business
Following a code of ethics while using Facebook: Being an active social media participant, it is your responsibility to be ethical, honest and respectful toward other fellow members of the social media platform. In this course you will learn how to be a responsible social media participant. It is your right to voice your opinion, but users must know not to be excessively critical or post harmful or libidinous content that may hurt others’ sentiments. You will be accountable for all your activities. We will teach you to establish your online presence without violating the code of ethics