Making money on social media- a myth or reality?

When we say somebody is ‘socially unfit’ we mean that the person is yet the master the techniques of using social media. Such a person would be skeptical about the usefulness of social media and would always try to maintain safe distance from it. But the ‘socially fit’ knows that social media not only keep you connected with the world around, but also enable you to remain financially solvent. Yes, you can make money on the social media!

Just give internet marketing a chance! It can be started in the social media by creating a fan page. Once you get over thousands of visitors, you can ask business owners to plug their services and products on your fan page. In this way you can actually monetize your social media page, i.e. charge some money from companies for allowing them to plug their products and services on your fan page. Remain consistent and create interesting and quality topics, you’ll surely gain popularity.


If you can advertise yourself properly, finding a job using the social media can appear relatively easy. Jobseekers are seen using LinkedIn to get connected with employers. Other social networking sites such as Twitter and Facebook can also link up employees and employers.  There are other ways to make money as well. People can use social media to advertise their services and use it to sell any products – old or new. Well, there are ecommerce sites where you can sell old items. Now you use Facebook and Twitter to advertise these items.

Advertising on these platforms is free and saves you the listing fee and commission on these sold products. People can use their talents to earn money from social media platforms. For instance, a photographer can upload images on photo sharing website Flickr and get paid when the images are used. Similarly videographers can upload their videos on YouTube and if the videos get lots of views and likes, they can use these videos to earn money. Developers can design apps and games and sell it on social media platforms to earn money.

Many brands run social media competitions. Being a part of these competitions can help people earn money.  Companies also offer discounts through social media to increase customer base. By retweeting a tweet or ‘liking’ a Facebook page, you can win discount codes.  Posting promotional messages about certain companies also help people earn money via social media. Twitter has an option called, which people can be used to earn money just by tweeting about different products.


If you are a sort of ‘influencer’, i.e. have a huge follower base, you can use your Facebook or blog page to show advertising from the top brands. You will earn money from the number of clicks the advertisement on your page generates. Users just need to sign up as affiliates to the company’s marketing programmes and earn through clicks.  For instance: users becoming an affiliate of Amazon can earn up to 10% of what visitors purchase through clicks, particularly in Amazon vouchers.  Advertising can also be shown through Google’s AdSense service. The amount people earn will depend on the number of visitors they get each day for their blogs.

There is another option. People can write enticing and powerful product descriptions on their Facebook page or blog and get paid by the advertisers for their ‘advertorials’.  With the social media platform expanding, we now have various other ways to make money from social media. Sites like plan to expand their services with the simple process of ‘shop, share and earn’.  Here users, apart from shopping, can recommend products to their friends via social networking sites and earn money.

Nowadays, trading has also become a social affair. Social trading company eToro has about 3 million users around the world. On this platform users can follow and copy the trading activity of other users.  So, money making on social media is no longer a myth. People can actually earn money through various social media platforms – just that they need to remain socially fit.


Social Media Platforms- A Sneak Peek

People use social media platforms to create online communities, share information, ideas, messages and other forms of content. To make things easier for a novice, we’ve have divided the social media platforms into 10 categories viz.:


  1. Social networking sites which include websites like Facebook, Google +, Gather, CafeMom, Friendster, hi5, MyLife, XING, Plaxo, Fitsugar and many more.
  2. Microblogging sites which include websites like Twitter, FriendFeed, Tumblr, Plurk,, SpotJots and many more.
  3. Blogging sites and publishing tools which include WordPress, Squarespace and Blogger.
  4. Collaboration tools namely WikiTravel, Wikipedia, WikiBooks etc.
  5. Review & Rating sites namely Angie’s List, Amazon ratings etc.
  6. Video sharing websites namely YouTube, Viddler, Vimeo and many more.
  7. Image sharing websites namely Instagram, Flickr, Pinterest etc.
  8. Broadcasting tools namely Ustream, Blog Talk radio, Livestream etc.
  9. Social bookmarking sites namely Delicious, Reddit, Digg etc.
  10. Location based services like Check-ins, Foursquare, Yelp etc.

Which platforms are you currently using? Let us know where you find the best results.


Familiarize Yourself With Social Media – ASAP!

Whether for business or personal reason, using social media platform can prove to be highly beneficial for users.  The reason why people should familiarize themselves with social media is, they can actually voice their opinions, stay connected with the world and gather valuable information with the help of various social media tools. With millions of people using social media sites, it is possible to make connections that can prove beneficial both from the business and personal point of view.

If you are a business owner, you can make the best and cost-effective use of your marketing resources and time by posting interesting and witty content on your blog or send in more promotional mails to draw a huge customer base. You can also run advertisements on LinkedIn or Facebook or create direct mail campaigns to draw in more visitors.  You can also host a webinar on your site or a Hangout on Google+.

If you are an aspiring photographer, Flickr or Instagram can definitely be your place to gain a wider audience base. And if you want to promote your latest video, then nothing can be better than using the video sharing sites like YouTube, which will help you to get worldwide views on your videos. The use of social media platforms is rapidly increasing in the educational sector. It is seen that most blogs & wikis, podcasts, Facebook, Twitter and LinkedIn are some of the most used social media platforms.

Students are using social networking sites to stay connected with faculty, share information and commentary and collaborate with their fellow students through discussions, project management and online courses. The best thing about social media when you are using it for personal purposes is, it help you to share and gather information on different topics.

Unlike traditional media, which only facilitated one-way communication, social media enable two-way communication. Thus, you actually stay connected with the world. In today’s fast-paced world what is important is to stay connected and it is only possible through social media.

10 Reasons SME’s Need to Engage with Video

Have an advantage over your competitors with videos on Facebook.

There are less videos on the internet than there are web pages so your business will be much easier to find on the internet and therefore have more views than the competitor’s websites. Here are 10 things to think about for 2015:


1. The Audience –

You can cram a lot of information into a video and the audience will know instantly what your company is about. The more imaginative your video, the more they will get a positive impression about your business.


2. Social Media –

Videos get shared and talked about a lot on social media. If you want your business to be talked about, shared and seen by lots of people then video is the way to do this.


3. Brand Message –

Your video could be humorous, serious, simple or complex but ultimately it needs to be original and to show your brand message. If it is good quality and the video is right then it will get lots of views and will make a huge difference to the amount of customers your business is getting.


4. It’s Your Advert –

Try to think of it like an advert for your company that is going to be watched by lots of people. Aim to cram as much information about your company that you can into the 1 – 1 ½ minute video. Try not to make it longer than this as people will lose interest after about a minute and won’t bother watching the end.


5. Good Value –

It may cost a lot to get a video filmed and edited but once you have made a quality video it will be watched many times over and will reach many people. Other forms of advertisement end up being more expensive because they don’t reach so many people.


6. It’s Global –

If you put the video on YouTube, Facebook and Twitter then it is likely to get seen by a lot of people. Your video will be watched 24 hours a day and can be seen by people all over the world.


7. Quick to Make –

Video is relatively quick to make. Be sure to employ people to produce, film and edit the video for you and you will find that it is quicker to make than other ways of advertising.


8. Monitor the Success –

It is relatively easy to monitor the success of video because you can check how many views it has had from your computer, where as with other methods of advertisement it is difficult to tell. You can also check how many views it has had on social media and gage the reaction of the audience.


10. Easy to Manage –

You can manage how your video is talked about and seen by its audience, for example, if your audience are having a negative reaction to your video then you will know by looking at social media and can adapt your video and re-realise it very quickly with very little extra cost.


10 Quick Tips for Facebook


  1.   Update your Privacy Settings –

It is worth checking and updating your privacy settings at least once a year. It is so simple –just click the lock sign on the top right hand side. I think it’s best to choose maximum security because then people have to add you as a friend to be able to see your photos and status updates. Make sure you don’t put your full address on Facebook for security reasons and always bear security in mind.

  1.   Use the Search Facility –

The search facility is so handy for finding friends, finding pages that interest you and events that you might like to be part of. It is in the middle at the top of your page.

  1.   Top News –

By displaying the Top News on your page (by clicking news feed and then top stories) you will see posts that are of most interest to you and that are very popular (they may have lots of likes and comments). It saves tons of time scrolling down your news feed!

  1.   Photos –

Add a clear photo of yourself as your profile picture and another picture as your cover photo. This will help friends recognise you and therefore more people will send you friend’s requests.

  1.   Share News Articles Online –

Share photos and articles that you have found interesting so your friends can read them too. You can also share YouTube videos or even your own blog posts, which can help bring more readers to your blog.

  1.   Direct Messages –

If you have got a long message to say to someone or you want to have a conversation then sending a direct message may be best. This is particularly useful if you don’t want other people to know what you are talking about and you can send a message when the person you want to speak to is online or offline.

  1.   Update your Status Regularly –

Remember to update your status regularly and share funny anecdotes about what you have been doing as this will keep your friends interested. You can also tag people in a status update and check in to certain locations to show your friends where you have been, what you have been doing and who you were with.

  1.   Find Friends –

If you want to find friends yourself then you can type their name into the search bar and scroll down the list until you find them. However if they have a very popular name then the list of results could be huge so it may be quicker to type in the person’s email address.

  1.   Be Yourself –

It is normal to want to appear cool and outgoing on your Facebook page but try not to lie about the things you have been doing or how you are feeling. If you feel that you haven’t got anything amazing to share with your friend’s on a particular day then perhaps find a humorous news article or video to share or give Facebook a miss for the day.

  1.  Have Fun! –

Facebook is a great way to keep in touch with friends and family, especially people you haven’t seen in a while. Enjoy!

Social Media Usage is Growing!

Social Media usage grew leaps and bounds! But how fast did it expand?

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Which social networking sites finished ahead? Which bookmarking sites gained popularity? These are the questions that would come clouding your mind the moment you would think about familiarizing yourself with social media.

If you were using social media for your business, it was important to keep a track of the latest statistics, so that you could shape your strategies accordingly.  According to the latest survey:

  • 75% of Facebook engagement took place in the first five hours of the day
  • Pinterest has 84% active women users and 50% male users
  • 23% teenagers considered Instagram as their favourite social networking website
  • Most of the Vines were shared on weekends
  • Those B2B marketers who use blogs generated 67% more leads
  • The total number of snaps send on SnapChat each day amounted to 400 million
  • And 53% interaction between a Google+ user and a brand is always positive.

The picture is indeed overwhelming! Isn’t it?

Some people have the wrong notion that social media is just about sharing mundane activities with the world at large. However, that’s not what social media is all about. If used properly, it actually has a life-changing capacity. With the rise of social media, learning has become wide-spread and easy.  It’s not entirely about using Wikipedia, people are gathering useful information from blogs, research sites, and forums.  Social media enables freedom of speech. You can voice your opinion/protest on any issue and gather a huge follower base quite easily. And it will not be an exaggeration to say that social media has actually beaten the traditional reporting of news.

Any event, occurring in any corner of the world, travelled faster via social media than through any other medium. Nowadays, social media is the obvious choice of non-profit organisations that plan to enhance their visibility and expand their reach through social networking sites and forums.  Last but not the least, social media helped us to connect, engage and interact with people around the globe.